I was at the grocery store yesterday and a sweet lady was sitting at a table just outside the entrance. She had set up pink balloons all over the place and the table was covered with glittery pink ribbons and literature about breast cancer. She had one of those huge tubs you buy at cost Costco filled with salty snacks and instead of pretzels it was partly filled with dollar bills. She greeted me with a huge smile as I walked by and asked me if I would like to contribute to ending Breast Cancer. I suppose I embody the demographic who cares deeply about breast cancer, being that I probably have some risk for getting breast cancer because, you know, I have breasts. I smiled politely and said no thank you but inside my head I was bitching. I admit it. I was bitching.
Why does Breast Cancer get all the press? Why does everyone immediately know what that pink ribbon means? Breast cancer has the best organized, most successful anti cancer campaign around. Well that is until the ALS ice bucket challenge came along. I believe those Facebook videos and the philanthropy they inspired have raised something like $90 million dollars. Amazing what people can do when they band together, isn’t it?
Part of me gets cranky because why the hell should I give money to a pink ribbon campaign when I have lymphoma. Did you know our ribbon is lime green? Now I have to say whoever thought lime green was a good color to get people to rally should be fired. It just isn’t a color that inspires, is it? The Lymphoma color choice does annoy me but that is petty. What really gets me cranky is people have to choose. Most of us have limited resources and can’t give to every cause that moves us so we pick. Diseases that have good marketing campaigns get more money than diseases without successful fundraising campaigns. What happens to the people who have obscure diseases with no fundraisers at all? Do they get a cure? How do big pharma and the NIH decide which diseases to study and develop treatments for anyway? In the end those dollars in the plastic tub and the studies funded by the NIH and big pharma contribute to who lives and who dies. That is the hard truth of it.
That poor woman was just doing some community service outside a grocery store. She had no idea what was going on inside my head and that is probably a good thing.
Having said all of that my sister is participating in The Leukemia & Lymphoma Society (LLS) Light the Night walk in Boston. She is raising money to help fight the disease I have and I could not be more humbled or proud. If you have any money left over after you have supported Breast Cancer, ALS, and all of the other worthwhile charities and causes that are deserving of our help, please consider helping my sister meet her fundraising goal. I appreciate anything you can do and I thank you, and my dear sister, from the bottom of my heart.
Welcome to my Light The Night Walk Fundraising Page
We are living in an extraordinary moment. The Leukemia & Lymphoma Society (LLS) is on the brink of incredible breakthroughs that have already begun to change the lives of thousands of patients; treatments that can manage a person’s condition with a daily pill, therapies that seek out cancer cells and kill them, and the use of a patient’s own immune system to eradicate cancer not someday, but today.
The Leukemia & Lymphoma Society’s Light The Night Walk funds those treatments.
Please make a donation and check my Web site frequently to see my progress. Thanks for your support!